![]() ![]() ![]() Its market dominance was such that by the early 1860s, 80% of the sewing machines sold worldwide were Singer machines. Moreover, Singer became one of the first American multinationals. His machines sold by the millions, he made his fortune and Singer became a well-known brand worldwide. Singer revolutionized sewing at home, in particular, and women's domestic work, in general. He founded the Singer company that same year and then started marketing its patented machines. It wasn't until 21 years later, in 1851 (for those who are as strong in math as I am), and after a succession of patents filed by many inventors who each in turn brought their own improvements, that Isaac Merrit Singer filed his patent. Old Singer commercials (1952-1953)īut for now, it suffices to remember that the patent of the first sewing machine was filed by the French tailor Barthélemy Thimonnier in 1830 (actually, you don't really need to remember that). The story of the sewing machine is a story of technological revolutions, new marketing practices, women's emancipation, globalization and much more. I promise I won't tell you the whole story of the development of the sewing machine up to Singer. 1851: Singer hits the market with the best domestic sewing machine Singer is also an excellent case study because, while other brands have their own special story that make them interesting, Singer sums up the history of the entire sewing machine industry.Īre you ready? Let's step into our time machine and take a look back. It shows what is sometimes hidden behind a big name, and why the choice of brand should be a primary consideration, not an afterthought. That's why we're going to tell you Singer's story. Unfortunately, that usually means we're comparing apples and pears. Then we compare the different brands offering a model with the features we want, as if they were comparable. We usually have a preference for one or other model according to our needs and our budget: mechanical or electronic, beginner or expert, children's model or standard, etc. In general, when we're looking to buy one, we tend to focus first on a model and then on a brand. Today there are many – very very very many, to be precise – brands of sewing machines. Why should you read this article?īecause it shows why it's essential to choose the brand of your sewing machine carefully (and why it won't be a Singer). ![]() The Singer sewing machine brand is the most famous in the world, but today it's a shadow of its former self.ĭiscover how history turned this market leader into a has-been. Singer sewing machines: ageing starlet (or outright scam?) ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
March 2023
Categories |